How Much Is Angi Costing You?
Home service contractors pay 2x to 3x more per job on Angi than they would with Google Ads, LSA, and SEO. Every Angi lead goes to 3 to 4 other contractors in your market.
Run the numbers. See how much revenue you're losing every month.
See What Angi Is Really Costing You
Enter your monthly spend and your trade. The math does the rest.
Your Roadmap Off Angi. Built for Your Trade.
Dollar-for-Dollar Comparison
Your Angi cost per job vs. Google Ads, LSA, and SEO. Same spend. More leads. Lower cost per job. Every number specific to your trade.
Revenue You're Leaving Behind
A monthly and annual breakdown of the revenue gap between Angi and owned channels. See exactly what the status quo is costing you.
90-Day Transition Plan
The exact steps to shift your leads off Angi and onto channels you own. Phased. No gap in your schedule. No cold turkey.
Contractors Who Stopped Renting Leads. And Started Owning Them.
“First year in business and we went from 1-2 calls a month to multiple leads every single day. Over 200 five-star reviews. Watson & Co. built this from the ground up.”
Justin W.
Owner, TreesRX, Tree Services
“Top SEO rankings across Central Florida and Google Ads generating over 20 calls a month. Our schedule stays full because of Watson & Co.”
Matt S.
JMT Cabinets, Cabinet Refacing & Installation
“60+ remodeling leads every month. Consistent, daily lead flow. If you're serious about growing, these are your people.”
Mike A.
Owner, Amoroso Remodels, Remodeling Contractor
Straight Answers. No Runaround.
Why should I trust you instead of figuring this out myself?
Because we only work with one company per trade in each market. If we're running Google Ads for a plumber in your city, we won't take on another plumber there. Your leads are your leads. No conflicts, no competition from your own agency. That exclusivity means your success is our success.
Can I really replace Angi leads?
Yes. Most contractors we work with fully replace their Angi lead volume within 90 days using Google Ads and LSA alone. SEO takes longer but delivers the lowest cost per lead over time. The key is a phased transition. You don't go cold turkey.
How long does the transition take?
Google Ads and LSA start generating leads in the first week. Most contractors match their Angi lead volume within 30-60 days. SEO builds over 3-6 months but delivers the cheapest leads long-term. Keep Angi on reduced spend during the transition, then cut it when your owned channels are producing.
What would replace my Angi leads?
Three channels you control: Google Ads (pay-per-click), Google Local Services Ads (pay-per-lead, Google Guaranteed badge), and SEO (organic rankings on Google). Unlike Angi, you own the rankings, reviews, and leads. When you stop paying Angi, you leave with nothing. When you build owned channels, the assets stay with your business.
Is this calculator accurate?
Yes. The benchmarks come from real cost-per-lead and close rate data across thousands of home service companies from 2024 to 2026, including data from ServiceTitan and industry surveys. Your actual results depend on your market and competition, but the ballpark is accurate. Most contractors find their real savings are higher than the estimate.
What if I'm locked into an Angi contract?
Most Angi contracts have cancellation windows or allow spend reductions. Even if you can't cancel today, start building owned channels now. When your contract ends, you'll be ready to walk away with leads already flowing. The sooner you start, the sooner you're free.
How much does Watson & Co. cost?
Pricing depends on your trade, your market, and what channels we build for you. We'll walk you through the numbers on a free strategy call. No surprises, no hidden fees. Most home service companies see ROI within the first 60 days.
How much of my time will this take?
Minimal. We handle everything: strategy, setup, ad management, SEO, reporting. You'll spend about 30 minutes on a kickoff call and 15 minutes reviewing your weekly dashboard. Your job is running your business. Ours is filling your schedule.