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Privacy Policy

Last updated: July 8, 2026

Who We Are

This website is owned and operated by Elizabeth Grace Enterprises LLC, doing business as Watson & Co. Marketing ("Watson & Co.," "we," "us," or "our"). Our mailing address is 1648 Taylor Rd. #351, Port Orange, FL 32128.

What We Collect

We collect information in two ways: information you give us directly and information collected automatically when you visit our website.

Information You Provide

When you fill out our contact form, we collect the information you submit: your name, email address, phone number, company name, trade/vertical, market or city, annual revenue range, and your message.

When you download a resource (such as the LSA Playbook or Missed Call Revenue Audit), we collect the name and email address you provide on the download form.

Information Collected Automatically

When you visit our website, the following technologies collect data automatically:

  • Google Analytics 4 (GA4): Collects anonymous data about how visitors use our website, including pages visited, time on site, device type, and general location (city-level, not street address). This data is aggregated and cannot be used to identify you personally.
  • Meta Pixel (Facebook Pixel): Tracks page views and conversion events (such as form submissions) on our website. This data is sent to Meta Platforms, Inc. and may be used to serve you targeted advertisements on Facebook and Instagram. The Meta Pixel places cookies on your browser.
  • Google Ads Conversion Tracking: Records when a visitor who clicked one of our Google Ads completes an action on our website (such as submitting a contact form). This data is sent to Google and used to measure ad performance.
  • ModernPostcard: Places a cookie on your browser to match your website visit to a mailing address in their database. If a match is found, we may send you a printed direct mail piece through the postal service. ModernPostcard does not share your mailing address with us or with any other company. See "Direct Mail Retargeting" below for full details and opt-out instructions.

All of these technologies are loaded through Google Tag Manager (GTM) and are subject to the cookie preferences you set when you first visit our website. If you decline marketing cookies, only essential site functionality will load.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies. We group them into three categories:

Essential (Always Active)

These are required for the website to function. They include your cookie consent preference and basic site functionality. No personal data is collected. You cannot opt out of essential cookies.

Analytics

Google Analytics 4 cookies help us understand how visitors use our website so we can improve it. This data is anonymized and aggregated. You can opt out of analytics cookies through the cookie settings on our website or by installing the Google Analytics Opt-out Browser Add-on.

Marketing

Meta Pixel, Google Ads conversion tracking, and ModernPostcard cookies are used for advertising measurement and direct mail retargeting. These cookies allow third parties to collect data about your browsing behavior on our site. You can opt out of marketing cookies through the cookie settings on our website.

You can also manage cookies through your browser settings at any time. The website functions without analytics or marketing cookies enabled.

How We Use Your Information

  • To respond to your inquiry. When you submit our contact form, we use your information to review your market, prepare a growth audit, and contact you.
  • To deliver resources you request. When you download a guide or playbook, we use your email to deliver the resource and may follow up about related services.
  • To improve our website. Anonymous analytics data helps us understand which pages are useful and where visitors get stuck.
  • To measure advertising performance. Conversion tracking data tells us which ads and keywords result in form submissions so we can spend our ad budget effectively.
  • To send direct mail. ModernPostcard may match your website visit to a mailing address and send you a printed mail piece on our behalf. See "Direct Mail Retargeting" below.
  • To send marketing communications. Only if you explicitly opt in. We do not add you to any email list just because you submitted a form.
  • To send SMS/text messages. If you provide your phone number and consent to receive text messages, we may contact you via SMS. See "SMS/Text Messaging" below for full details.

SMS/Text Messaging

By providing your phone number through our contact form and consenting to receive text messages, you agree to receive SMS/text messages from Watson & Co. Marketing (a trade name of Elizabeth Grace Enterprises LLC). These messages may include:

  • Responses to your inquiry or form submission
  • Appointment confirmations and reminders
  • Service updates related to your account
  • Marketing messages about our services (only with your express consent)

Message frequency varies. You may receive up to 4 messages per month. Message and data rates may apply depending on your mobile carrier and plan.

You can opt out at any time. Reply STOP to any text message to unsubscribe. Reply HELP for assistance. You may also email hello [at] watsonco.marketing or call 844-717-6024 to opt out.

No mobile information is shared with third parties or affiliates for marketing or promotional purposes. We only share your phone number with our CRM platform (GoHighLevel) for the sole purpose of delivering messages you have consented to receive.

Carriers are not liable for delayed or undelivered messages. For carrier-specific privacy information, contact your wireless provider.

Supported carriers include (but are not limited to): AT&T, T-Mobile, Verizon, Sprint, Boost Mobile, Cricket, MetroPCS, U.S. Cellular, and other major U.S. carriers.

Who We Share Data With

We share your data with the following service providers, each of which processes data on our behalf for the purposes described:

  • Google (Analytics, Ads, Tag Manager): Anonymous traffic data and conversion events. Google may use this data in accordance with Google's Privacy Policy.
  • Meta Platforms (Facebook/Instagram): Page view and conversion event data via the Meta Pixel. Meta may use this data to serve you targeted ads. See Meta's Privacy Policy.
  • ModernPostcard: Browser cookie data used to match website visitors to mailing addresses for direct mail delivery. ModernPostcard does not share matched addresses with us or any other party. See ModernPostcard's Privacy Policy.
  • GoHighLevel: Our CRM and communication platform. When you submit a form or consent to receive messages, your contact information is stored in GoHighLevel to manage communication, send SMS/text messages, and deliver email.
  • Mailgun: Our email delivery service. When you submit the contact form, Mailgun delivers the notification email to us. They do not retain your data beyond delivery.
  • Cloudflare: Our hosting provider. They process web requests to serve you this website. Standard web hosting logs apply.

We do not sell your personal information to data brokers or any other third party. See "Your California Privacy Rights" below for how California law defines "sale" and "sharing" of personal information.

Direct Mail Retargeting

Our website uses ModernPostcard's retargeting service. When you visit our site, ModernPostcard places a cookie on your browser and attempts to match your visit to a mailing address in their database. If a match is found, we may send you a printed direct mail piece through the U.S. Postal Service.

What ModernPostcard receives: Cookie/browser identifier data from your website visit.

What ModernPostcard does NOT share with us: Your name, mailing address, or any personally identifiable information. We never see or store the matched address. ModernPostcard handles printing and mailing on our behalf.

To opt out of direct mail retargeting:

Please allow up to 60 days for direct mail to stop after opting out, as some pieces may already be in production.

Your Rights

You have the right to:

  • Request a copy of any personal data we hold about you
  • Request deletion of your data at any time
  • Opt out of any marketing communications
  • Opt out of SMS/text messages at any time by replying STOP
  • Change your cookie preferences at any time using the cookie settings link in our website footer
  • Opt out of direct mail retargeting (see above)

To exercise any of these rights, email us at hello [at] watsonco.marketing or call 844-717-6024. We respond within 30 days.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information.

Categories of personal information we collect: Identifiers (name, email, phone number), internet or network activity (pages visited, cookies), and geolocation data (city-level).

"Sale" and "Sharing" of personal information: Under California law, allowing third-party advertising cookies (such as Meta Pixel) or direct mail retargeting cookies (such as ModernPostcard) on our website may be considered "sharing" of personal information for cross-context behavioral advertising purposes. We provide you with the ability to opt out of these cookies when you first visit our site and at any time through the cookie settings link in our footer.

Your CCPA/CPRA rights:

  • Right to know what personal information we collect, use, and disclose
  • Right to delete your personal information
  • Right to opt out of the "sale" or "sharing" of your personal information
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, email legal [at] watsonco.marketing or call 844-717-6024. We will verify your identity and respond within 45 days.

We do not knowingly collect or sell personal information of consumers under 16 years of age.

Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy:

  • Contact form submissions: Retained in our CRM for as long as you remain a prospect or client. Deleted within 90 days of a deletion request.
  • Analytics data: GA4 data is retained for 14 months (Google's default setting).
  • Advertising data: Meta Pixel and Google Ads data are retained according to each platform's data retention policies.
  • Cookie consent preferences: Stored in your browser for 365 days.

Data Security

Our website is served over HTTPS. Form submissions are encrypted in transit. We do not store credit card information or sensitive financial data. Access to our CRM and marketing platforms is restricted to authorized personnel.

Changes to This Policy

We may update this privacy policy from time to time. The "Last updated" date at the top of this page indicates when this policy was last revised. If we make material changes to how we handle your data, we will update this page and note the change.

Contact Us

If you have questions about this privacy policy or how we handle your data:

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