FAQ
Questions We Get Asked All the Time.
Straight answers. No corporate runaround.
How It Works
How does Watson & Co. work?
We partner with one home service company per market and build a complete digital marketing system for their business. That means SEO, Google Ads, Local Services Ads, reputation management, and automation, all custom-built for their trade, their city, and their specific competitors. We don't do templates. We build strategies from scratch based on what's actually working in your market right now.
What does the exclusive territory model mean?
It means we only work with one HVAC company, one plumber, one electrician (and so on) per city. If you're our partner in Phoenix, we will never take on another HVAC company in Phoenix. Your growth is our only goal. There's no conflict of interest.
How long does it take to see results?
It depends on the service. Google Ads can generate calls within days of launch. Local SEO typically takes 60-90 days to start moving and 6-12 months to fully compound. We set realistic expectations from day one and track results every month so you always know what's working.
Do you require long-term contracts?
No. We believe you should stay because it's working, not because you're locked in. We ask for a 90-day initial period to let strategies take effect, but after that it's month-to-month.
Pricing
How much does Watson & Co. cost?
Our engagements are custom-built based on your market, your trade, and your goals. Most home service clients invest between $2,000 and $5,000 per month across all services. Ad spend (Google Ads, Meta, LSAs) is billed separately and goes directly to the platforms. We'll give you a specific number after your free growth audit.
Is there a setup fee?
There may be a one-time setup fee depending on the scope of work, particularly if we're building out new landing pages, setting up CRM systems, or launching from scratch. We'll be transparent about this upfront before you commit to anything.
What's included in the free growth audit?
We look at your Google Business Profile, your website, your current rankings, your competitors, and your ad presence (if any). We tell you specifically what's costing you leads right now and what we'd do about it. No pitch, no fluff, no pressure to sign. Just straight talk about your situation.
Services
Do you build websites?
Yes. We build home service websites that are fast, mobile-first, and built to convert visitors into phone calls. If your current site is hurting you, we'll tell you in the audit.
Do you manage Google Ads and the ad budget?
We manage the campaigns. Ad spend goes directly from your account to Google or Meta. We don't touch your ad budget. Our management fee covers campaign setup, ongoing optimization, landing pages, and call tracking.
Do you work with companies outside of HVAC, plumbing, electrical, landscaping, and tree service?
We specialize in those five verticals because we know them deeply. Occasionally we take on adjacent trades (roofing, pest control, garage doors) if there's a strong fit. Reach out and we'll be honest about whether we're the right agency for your business.
Getting Started
How do I check if my market is available?
Fill out the form on our contact page. We'll check immediately and let you know. If your market is taken, we'll tell you straight up.
What happens after I fill out the contact form?
We review your submission, check your territory, and pull some quick competitive intel on your market. Then we call you within 1 business day. The call is about your situation specifically, not a generic sales presentation.
What if my market is already taken?
We'll tell you right away and won't waste your time. If you want, we can put you on a waitlist in case the current partner's situation changes, or refer you to another agency that might be a fit.
Still Have Questions?
Call us directly or submit the form. We respond within one business day.