Marketing Insights for Home Service Companies
Strategies, tactics, and straight talk on getting your home service company booked solid.
Local Pack Ranking Factors for Home Services [What Google Weighs]
What determines your Google Map Pack ranking as a contractor. Relevance, distance, and prominence factors you can control, with specific GBP fixes.
Content Marketing for Contractors: Turn Blog Posts Into Booked Jobs
Content marketing guide for HVAC, plumbing, and electrical companies. How blog posts, service guides, and FAQ pages generate organic leads and lower ad costs.
Negative Keywords for Contractors: Stop Wasting Google Ads Budget
Negative keyword lists for HVAC, plumbing, and electrical Google Ads. Stop paying for DIY searches, job seekers, and wrong-service clicks.
Fall Marketing for Home Services: What to Promote Before Winter
Fall marketing playbook for HVAC, plumbing, and electrical contractors. Month-by-month promotions, seasonal ad campaigns, and maintenance agreement strategies.
Reputation Management for Contractors: The Complete Guide
Reputation management guide for HVAC, plumbing, and electrical companies. How to get more reviews, handle bad ones, and use your reputation to win jobs.
How Much Does Advertising Cost for Electricians? [2026]
Advertising costs for electricians range from $1,500 to $6,000/mo across Google Ads, LSAs, and Meta. Full cost breakdown with CPL benchmarks and ROI math.
Google Ads Conversion Tracking for Home Services [Setup]
Step-by-step Google Ads conversion tracking setup for contractors. Track phone calls, form fills, and booked jobs back to every keyword and ad.
Best CRM for Home Service Companies [2026 Comparison]
CRM comparison for HVAC, plumbing, and electrical companies. GoHighLevel vs ServiceTitan vs Housecall Pro vs Jobber, with pricing and features.
Retargeting Ads for Contractors: Win Back Lost Visitors
Retargeting ad setup for HVAC, plumbing, and electrical companies. How to bring back website visitors who left without calling, on Facebook and Google.
140+ Plumbing Keywords for SEO: Sorted by Intent and Search Volume
Complete plumbing keyword list organized by service type, intent, and local modifiers. Includes monthly search volumes and which pages to target each keyword.