Marketing Insights for Home Service Companies
Strategies, tactics, and straight talk on getting your home service company booked solid.
Reputation Management for Contractors: The Complete Guide
Reputation management guide for HVAC, plumbing, and electrical companies. How to get more reviews, handle bad ones, and use your reputation to win jobs.
How Much Does Advertising Cost for Electricians? [2026]
Advertising costs for electricians range from $1,500 to $6,000/mo across Google Ads, LSAs, and Meta. Full cost breakdown with CPL benchmarks and ROI math.
Google Ads Conversion Tracking for Home Services [Setup]
Step-by-step Google Ads conversion tracking setup for contractors. Track phone calls, form fills, and booked jobs back to every keyword and ad.
Best CRM for Home Service Companies [2026 Comparison]
CRM comparison for HVAC, plumbing, and electrical companies. GoHighLevel vs ServiceTitan vs Housecall Pro vs Jobber, with pricing and features.
Retargeting Ads for Contractors: Win Back Lost Visitors
Retargeting ad setup for HVAC, plumbing, and electrical companies. How to bring back website visitors who left without calling, on Facebook and Google.
140+ Plumbing Keywords for SEO: Sorted by Intent and Search Volume
Complete plumbing keyword list organized by service type, intent, and local modifiers. Includes monthly search volumes and which pages to target each keyword.
Google Ads Budget for Contractors: How Much to Spend
Google Ads budget guide for HVAC, plumbing, and electrical companies. Monthly spend by trade, CPC ranges, and how to calculate your break-even point.
Call Tracking for Home Services: Know Which Ads Work
Call tracking setup for HVAC, plumbing, and electrical companies. How to tie every phone call to the ad, keyword, or page that generated it.
How to Respond to Negative Reviews [Contractor Templates]
Response templates for 1-star reviews on Google, Yelp, and Facebook. How contractors should handle bad reviews to protect rankings and win back trust.
Google Ads Landing Pages for Contractors: What Converts
Landing page checklist for contractor Google Ads campaigns. Phone placement, form length, trust signals, and page speed fixes that lower CPL.