Marketing Insights for Home Service Companies
Strategies, tactics, and straight talk on getting your home service company booked solid.
Google Ads for Plumbers: Campaign Setup That Books Calls [2026]
Set up Google Ads for your plumbing company the right way. CPC benchmarks, keyword lists, budget guide, and landing page rules that cut your cost per lead in half.
Facebook Ad Sizes for Contractors: The Guide That Actually Fits Your Job Photos
Facebook ad sizes for contractors in 2026. The three ratios that fit job photos, safe zones for Reels, and before/after layouts that survive every crop.
Facebook Ads Cost for Home Services: $20-$65/Lead [2026]
Facebook ad costs for HVAC, plumbing, electrical, landscaping, and roofing. CPC, CPM, and CPL benchmarks by trade with monthly budget guides for 2026.
Home Services SEO Checklist: 15 Steps to Page 1 [2026]
A 15-step SEO checklist for HVAC, plumbing, and electrical contractors. Covers GBP, on-page SEO, reviews, citations, and technical fixes that drive calls.
Home Services Marketing Benchmarks 2026
2026 marketing benchmarks for home services companies: CPL, close rates, CPC, average job value, and budget targets by trade. Data for every vertical.
Emergency Plumbing Leads: How to Win the 2 AM Call
How plumbing companies capture emergency leads at 2 AM. Google Ads, LSAs, after-hours call handling, landing pages, and converting callers into members.
Summer Marketing Playbook for Home Service Companies
A trade-by-trade summer marketing plan for HVAC, landscaping, plumbing, electrical, and tree service companies. Budget shifts, ad keywords, and fall prep.
Best Advertising for Plumbing Companies in 2026
The best advertising channels for plumbing companies ranked by ROI. LSAs, Google Ads, SEO, Facebook, direct mail, and vehicle wraps with CPL benchmarks.
How to Get Cabinet Refacing Leads That Book Jobs
Get more cabinet refacing leads that convert to booked jobs. Top lead sources, CPL benchmarks, qualifying tips, and landing page essentials for refacing.
AI Search Optimization for Contractors: Get Cited by ChatGPT and Google AI
Homeowners ask ChatGPT and Google AI for contractor recommendations. Here's how to get your company cited as the answer instead of buried in the results.