Email Marketing & Automation for Home Service Companies
Past customers forget you. New leads go cold. Your phone stops ringing. Not because you're bad at what you do, but because nobody followed up. Watson & Co. builds email systems that keep your schedule packed without you lifting a finger.
You're Sitting on a Goldmine of Past Customers. And Ignoring It.
Here's what happens in most home services companies. A crew finishes a job. The customer pays. And then … nothing. No follow-up. No thank you. No reminder to schedule maintenance. No review request. That customer forgets your name in 90 days and calls whoever shows up first on Google next time.
Meanwhile, you're spending thousands chasing new leads when hundreds of past customers already trust you. They'd call you again. They'd refer you to their neighbor. But you never asked. You never reminded them. You never stayed top of mind.
That's not a marketing problem. That's a money-left-on-the-table problem. And email automation fixes it on autopilot.
Six Systems That Keep Your Pipeline Full.
Automated Follow-Up Sequences
Every new lead gets a follow-up sequence that runs until they book or tell you to stop. No more leads going cold because your office got busy. The system follows up at 1 hour, 24 hours, 3 days, and 7 days. Automatically.
Seasonal Maintenance Campaigns
Your past HVAC customers get a furnace tune-up reminder in September. Your plumbing clients get a winterization email in November. Every campaign is timed to your trade's calendar. Because we know your seasonality inside and out.
Review Request Flows
After every completed job, your customer gets an automated text and email asking for a Google review. No awkward asks. No forgetting. Just a steady stream of 5-star reviews that build your online reputation on autopilot.
Reactivation Campaigns
Customers who haven't booked in 6+ months get a targeted campaign. A special offer. A reminder. A reason to call. We turn dead leads and past customers back into booked jobs. Revenue you already earned once before.
Referral Triggers
Happy customers refer when you ask. Our system triggers referral requests at the right moment. Right after a great review, right after a completed job. You get warm introductions to neighbors and friends without chasing them down.
Smart Segmentation
Your HVAC customers don't get plumbing emails. Commercial clients don't see residential offers. We segment your list by service type, job history, location, and engagement. So every message feels personal, not blasted.
Numbers That Matter. Not Vanity Metrics.
"I had 1,200 past customers sitting in a spreadsheet doing nothing. Watson & Co. set up an automated reactivation campaign and we booked 47 jobs in two weeks. That's money I was just leaving on the table."
Dave M.
HVAC, Tampa, FL
Email Marketing for Home Services: Your Questions Answered.
What kinds of emails do you send for home services companies?
We build automated sequences for lead follow-up, seasonal maintenance reminders, review requests, reactivation campaigns, referral triggers, and promotional offers. Every email is written in your brand voice and designed to drive a specific action: a phone call, a booked appointment, or a referral.
How often will my customers get emails?
It depends on the sequence. New leads might get 4-5 emails over two weeks. Past customers get seasonal campaigns 4-6 times per year plus targeted offers based on their service history. We never spam. Every email has a reason and a purpose. And we monitor unsubscribe rates to keep them well below industry average.
Does email marketing actually work for home services?
Absolutely. Home services email marketing consistently delivers the highest ROI of any digital channel. Because you're reaching people who already know you, already trust you, and already paid you. One reactivation campaign to past customers typically generates $15K-$25K in booked jobs for our clients.
What platform do you use for email automation?
We run everything through a CRM that manages your leads, calls, texts, and pipeline. Your email marketing lives inside your complete marketing system. Not as some disconnected tool you have to manage separately.
How do I grow my email list?
Every customer interaction is a list-building opportunity. We capture emails from your website forms, phone calls, job completions, and service agreements. We also run list-building campaigns through your Google Ads and Meta campaigns. Most home services companies already have hundreds of past customers. That's your starting list.
What's the difference between automated and manual email campaigns?
Automated campaigns run on triggers: a new lead comes in, a job gets completed, six months pass since last service. You set them once and they work forever. Manual campaigns are one-time sends for promotions, seasonal pushes, or announcements. We handle both. You handle zero.
What about unsubscribes? Will people get annoyed?
Our unsubscribe rates average under 0.3%, well below the 0.5% industry standard. Why? Because we send relevant, timely emails. Not generic blasts. When someone's AC breaks every July, a June tune-up reminder isn't annoying. It's helpful. Context and timing are everything.
Does this integrate with my existing CRM or scheduling software?
Yes. Our CRM integrates with ServiceTitan, Housecall Pro, Jobber, and most major home services platforms. If you're using spreadsheets or sticky notes, even better. We'll build you a proper system from scratch and migrate your existing data into it.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024