Google Ads for Home Service Companies That Fill Your Schedule
You're spending thousands on Google Ads. But how many of those clicks actually turned into booked jobs? If you can't answer that, you've got a problem. We build and manage Google Ads campaigns that fill your schedule. Not your competitor's. One partner per market.
You're Burning Budget on Clicks That Never Become Jobs.
Open your Google Ads account right now. Look at the search terms report. Half the clicks you're paying for have nothing to do with your services. "How to fix a leaky faucet" isn't someone looking to hire a plumber. It's someone looking for a YouTube tutorial. But you paid $35 for that click anyway.
Meanwhile, your competitor is bidding on your brand name. Homeowners searching for your company see their ad first. They're stealing calls you already earned through reputation and word of mouth. And you're paying to let it happen by not protecting your own name in ads.
The worst part? Most agencies set it and forget it. They build a campaign, turn it on, and send you a report full of "impressions" and "click-through rates." But nobody can tell you the number that matters: how many of those clicks turned into a tech dispatched to a jobsite.
Every Dollar Tracked. Every Call Counted.
Revenue-Focused Keyword Research
We target keywords that indicate someone ready to book. Not browse. "Emergency AC repair near me" beats "how does an air conditioner work" every time. Every keyword in your campaign maps to a homeowner ready to pick up the phone and schedule a job.
Aggressive Negative Keyword Lists
We block the searches that waste your money before they cost you a dime. DIY searches, job seekers, competitors fishing for info. All excluded. We maintain and update your negative keyword list weekly so your budget goes to buyers, not browsers.
Ad Copy That Drives Calls
We write ads that speak your customer's language. Not generic agency copy. Urgent, specific, outcome-driven messaging tested across multiple variations. The winner runs. The losers get cut. Constant A/B testing means your ads keep getting better every month.
Landing Pages Built to Convert
Sending ad traffic to your homepage is lighting money on fire. We build dedicated landing pages for each service and market. Pages designed with one goal: get the phone call. Fast load times, clear calls to action, and zero distractions.
Call Tracking & Attribution
Every call tracked to the keyword that generated it. You'll know exactly which ads produce booked jobs and which ones don't. No guessing. No "well, we think it's working." Hard data on every dollar spent and every call received.
Bid Strategy & Budget Management
We adjust bids by time of day, device, location, and competition level. More budget during peak call hours. Less during dead zones. Every adjustment based on real performance data from your campaigns. Not industry averages from a generic playbook.
Ad Spend That Pays for Itself. Then Some.
"I was paying another agency $4K a month and couldn't tell you what they were doing. Watson & Co. shows me exactly where every call comes from. My cost per lead dropped by half in the first 60 days."
Sarah T.
Plumbing, Orlando, FL
Google Ads Questions. No-BS Answers.
How much should I spend on Google Ads for my home services company?
That depends on your market, your competition, and how aggressive you want to grow. We've seen companies dominate with $2,000/month in smaller markets and need $8,000+ in competitive metros. During your free growth audit, we'll show you exactly what it takes to compete in your specific area.
What kind of ROI should I expect from Google Ads?
Our home services clients typically see a 4x-6x return on ad spend. That means for every dollar you put in, you get four to six back in revenue from booked jobs. We track this end-to-end, from click to call to dispatched tech, so you always know your true return.
How fast will I start getting calls from Google Ads?
Ads can start generating calls within the first week of launch. The first 30 days are about gathering data and dialing in targeting. By month two, you'll have a campaign that's consistently delivering qualified calls. Unlike SEO, which compounds over time, ads deliver immediate visibility.
What's the difference between Local Services Ads and Google Search Ads?
Local Services Ads (LSAs) appear at the very top of Google with a "Google Guaranteed" badge, and you pay per lead instead of per click. Search ads appear below LSAs and charge per click. The best strategy uses both. We manage both channels and can show you how they work together to dominate the top of search results. Learn more about our Local Services Ads management.
What if my competitor is bidding on my company name?
Then you need to protect your brand in Google Ads immediately. We set up branded campaigns that ensure your ad appears first when someone searches your company name. It's cheap to bid on your own brand. And expensive to let your competitor steal those calls. We handle this as a standard part of every campaign.
How do you track which calls come from Google Ads?
We use dedicated call tracking numbers on every ad and landing page. Each call is recorded, attributed to the exact keyword and ad that generated it, and logged in your dashboard. You'll know which campaigns produce booked jobs and which need adjustment. No guessing. Ever.
What kind of reporting will I receive?
Monthly reports showing total calls, cost per call, cost per booked job, and return on ad spend. We also flag which keywords are performing and which got cut. Every number ties back to revenue. Not vanity metrics. Plus, you have real-time dashboard access any time you want to check in.
Do I have to sign a long-term contract?
No. We don't lock you in. You stay because it's working, not because a contract forces you to. We recommend a 90-day commitment to properly build, test, and refine your campaigns. But after that, it's month-to-month. Results keep clients. Contracts just hide bad performance.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024