Google Local Services Ads: Show Up First. Pay Per Lead, Not Per Click.
That green checkmark at the top of Google? It means trust. Homeowners call Google Guaranteed businesses first. If you're not verified, you're invisible. And your competitor with the badge is booking your jobs. We get you verified, optimized, and booked solid.
No Green Checkmark Means No Trust. No Trust Means No Calls.
Google Local Services Ads sit at the very top of search results. Above Google Ads, above the map pack, above everything. When a homeowner searches "plumber near me" or "AC repair emergency," the first thing they see is a row of Google Guaranteed businesses. If you're not there, you're already behind.
Your competitors figured this out. They got verified. They got the badge. Now they're getting calls from homeowners who trust Google's backing over an unknown listing buried further down the page. And every day you wait, they build more reviews and stronger profiles in the LSA platform.
The verification process isn't simple. Background checks, license verification, insurance documentation. One wrong step and your application stalls for weeks. Most companies try to do it themselves, get frustrated, and give up. Meanwhile, the competition keeps collecting leads at the top of the page.
From Unverified to Booked Solid. We Handle Everything.
Verification & Onboarding
We handle the entire Google Guaranteed verification process. Background checks, license uploads, insurance documentation. Every form, every follow-up. We've done this dozens of times and know exactly what Google needs to approve your business fast, without the back-and-forth that stalls most applications.
Profile Optimization
Your LSA profile determines where you show up and how often. We optimize your service categories, service areas, business hours, and photos to maximize your visibility. Every field dialed in so Google's algorithm favors your listing over competitors with half-filled profiles.
Review Generation Strategy
Reviews are the ranking factor in LSAs. More reviews, better placement. We build a systematic review request process that turns completed jobs into 5-star reviews. No shady tactics. Just a consistent system that puts your best customers in front of the review button at the right time.
Budget & Bid Management
LSAs charge per lead, not per click. But that doesn't mean you can set it and forget it. We manage your weekly budget, adjust your bid mode, and make sure your spend targets the highest-value job types in your service area. Every dollar goes toward leads that turn into dispatched techs.
Lead Dispute Management
Not every LSA lead is a real lead. Wrong numbers, spam calls, out-of-area requests. Google charges you anyway unless you dispute them. We monitor your leads, flag the bad ones, and file disputes within the required timeframe. That's money back in your pocket every month.
Performance Tracking & Reporting
Monthly reports showing total leads, cost per lead, lead-to-job conversion rate, and revenue generated. We compare your LSA performance against Google Ads and organic SEO so you see how every channel contributes to a packed schedule.
Verified. Visible. Booked Out.
"Best decision we made was locking down our territory. Our competitor called a month later and got turned away. Watson & Co. got us Google Guaranteed in two weeks and the leads started coming the same day we went live."
James K.
Electrical, Jacksonville, FL
Local Services Ads. Answered.
What does Google Guaranteed actually mean?
Google Guaranteed means Google has verified your business: background checks, license checks, insurance checks. You get a green checkmark badge on your listing. If a customer isn't satisfied with your work, Google may refund them up to the job cost (lifetime cap applies). That badge signals trust, and homeowners choose verified businesses first.
How does the verification process work?
Google requires background checks on the business owner, license verification for your trade, and proof of insurance. The process typically takes 2-4 weeks. Most delays happen because of incomplete documentation or incorrect license numbers. We handle the entire process, ensuring everything is submitted correctly the first time so you get approved fast.
How much do Local Services Ads cost?
LSAs charge per lead, not per click. The cost per lead varies by trade and market, typically $15-$50 per lead for home services. You set a weekly budget and only pay when a homeowner contacts you directly through the ad. That makes LSAs one of the most cost-efficient channels for home services companies.
What's the difference between pay-per-lead and pay-per-click?
With pay-per-click (Google Ads), you pay every time someone clicks your ad, whether they call or not. With pay-per-lead (LSAs), you only pay when a homeowner actually contacts you via phone call or message. That means your budget goes directly toward real conversations with potential customers, not wasted clicks from people who never pick up the phone.
How do I get more leads from Local Services Ads?
Three things matter most: reviews, responsiveness, and profile completeness. More 5-star reviews push your listing higher. Responding to leads quickly signals to Google that you're active. And a fully optimized profile with photos, service descriptions, and accurate hours gets preferred placement. We build systems to improve all three consistently.
What happens if I get a bad lead? Can I dispute it?
Yes. Google has a dispute process for leads that aren't legitimate: spam calls, wrong numbers, out-of-service-area requests, and solicitors. You must file the dispute within 30 days. We monitor every lead, identify the invalid ones, and file disputes on your behalf. Our clients typically get 15-25% of their lead costs refunded through disputes.
Which home services trades qualify for Local Services Ads?
HVAC, plumbing, electrical, landscaping, roofing, garage door, pest control, locksmith, and many more. Google keeps expanding the list. If you're a licensed home services professional, odds are strong your trade qualifies. We'll confirm eligibility for your specific trade and market during your free growth audit.
How are Local Services Ads different from regular Google Ads?
LSAs appear above regular Google Ads at the very top of search results. They include your Google Guaranteed badge, star rating, hours, and phone number. All visible without clicking. You pay per lead instead of per click. Most home services companies should run both: LSAs for top-of-page trust and Google Ads for broader keyword coverage and landing page control.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024