Local SEO for Home Service Companies That Gets Your Phone Ringing
Your competitors are showing up first when homeowners search for your trade. Every day you're not ranking, they're booking your jobs. We fix that. With SEO built exclusively for home services companies. One partner per market. No conflicts.
Your "SEO Guy" Is Costing You Jobs.
You're paying for SEO every month. Maybe you've been paying for a year. And your phone still isn't ringing the way it should. Meanwhile, your competitor three miles down the road? Booked out two weeks. Showing up in the map pack. Getting the calls you should be getting.
Here's what usually goes wrong. Most SEO agencies send you a report full of impressions, rankings, and "organic visibility scores." Impressive-looking charts that mean nothing when your schedule has gaps. They're optimizing for vanity metrics. Not for actual calls from actual homeowners who need a tech dispatched today.
The other problem? They're running the same playbook for your plumbing company that they run for a dentist's office. And probably for your competitor too. That's not a strategy. That's a template with your logo slapped on it.
SEO That Fills Your Schedule. Not Just Your Report.
Local Keyword Targeting
We identify exactly what homeowners in your market type when they need your trade. "[Trade] near me," "[city] emergency [trade]," "best [trade] in [area]." Every keyword maps to a real person ready to book a job. Not vanity terms. Revenue terms.
Google Business Profile Domination
Your Google Business Profile is where most calls come from. We optimize every field, build your review count, post weekly updates, and make sure you show up in the map pack. Not buried on page two where no one looks.
Citation & Directory Building
Consistent business info across 70+ directories signals trust to Google. We build, clean, and monitor your citations so search engines know exactly who you are and where you serve. No conflicting data. No outdated listings.
Content That Converts
We build service pages and blog content that answers what homeowners actually search. Not keyword-stuffed filler. Real content that ranks, earns trust, and turns visitors into callers. Written for your trade, your market, your customers.
Technical SEO Foundation
Site speed, mobile performance, schema markup, crawlability. The stuff your last agency probably ignored. We make sure Google can read, index, and rank your site without choking on broken code or slow load times.
Transparent Monthly Reporting
No vanity metrics. Every report shows calls, form submissions, and ranking changes for the keywords that drive revenue. You'll know exactly what's working and where every dollar goes. Because you deserve to see the scoreboard.
Numbers Don't Lie. Neither Do We.
"We were invisible on Google. Three months with Watson & Co. and we're in the map pack for every service we offer. My dispatcher is busier than she's been in years."
Mike R.
HVAC, Tampa, FL
SEO Questions. Straight Answers.
How long does SEO take to get results?
Most home services companies see measurable improvements in 90 days and significant call volume increases within 6 months. SEO is a compounding investment. The longer you run it, the wider the gap between you and your competitors. We set realistic timelines up front so you know exactly what to expect and when.
What's the difference between local SEO and national SEO?
Local SEO targets homeowners in your specific service area. The people who will actually call and book a job. National SEO targets broader terms across the country. For home services, local SEO drives the calls. That's why we focus on map pack rankings, local keywords, and Google Business Profile performance in your territory.
How much does home services SEO cost?
Our SEO programs are custom-built for your market, your competition, and your goals. There's no one-size-fits-all price because no two markets are the same. We'll show you exactly what it takes to dominate your area during your free growth audit. What we can tell you: it costs less than losing jobs to the competitor who's outranking you right now.
How important is Google Business Profile for home services?
It's everything. The map pack is where most homeowners click first when searching for a local trade. Your Google Business Profile drives more calls than your website in most markets. We treat it as the centerpiece of your local SEO strategy. Not an afterthought. Optimization, reviews, posts, Q&A. All of it, consistently.
What results should I actually expect from SEO?
More calls from homeowners searching for your services. Specifically: higher map pack rankings, more organic website traffic from your service area, and a measurable increase in phone calls and form submissions. We report on outcomes that matter to your business. Not impressions and click-through rates that mean nothing to your bottom line.
Why didn't my last SEO company get results?
Usually one of three reasons. They used a template strategy that wasn't built for home services. They worked with your competitor too, splitting their effort. Or they focused on vanity metrics instead of phone calls. Watson & Co. is different because we only work with one company per market, we only serve the trades, and we measure success by your call volume. Not page views.
Do I need to create content for SEO to work?
No. We handle content creation for you. Our team writes service pages, blog posts, and location content based on what homeowners in your market actually search for. Content built for your trade, your area, and your customers. You focus on running your business. We handle the words that make your phone ring.
How do you report on SEO performance?
Monthly reports with clear numbers: keyword rankings for revenue-driving terms, call tracking data, Google Business Profile performance, and organic traffic from your service area. No fluff. No jargon. You'll see exactly how many calls came from organic search and which pages are driving them. Plus, you get a dedicated strategist who walks you through every report. See how our approach compares when you pair SEO with Google Ads management for even faster results.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024