Home Service Website Design That Turns Visitors Into Calls
Your website isn't a brochure. It's your hardest-working salesperson, if it's built right. Watson & Co. designs fast, mobile-first websites for home services companies that turn visitors into booked appointments. Every page. Every click. Built to convert.
Your Website Is Costing You Jobs Right Now.
Half your traffic is on a phone. They're standing in a flooded basement or sweating through a broken AC. They search, they click, they wait … and your site takes 6 seconds to load. They're gone. They called your competitor who showed up first with a faster site and a click-to-call button right at the top.
Or maybe your site loads fine but looks exactly like every other template site your web guy cranked out. Same stock photos. Same generic copy. "We're committed to excellence in customer service." Nobody believes that. Nobody calls because of that. Your website looks like every other company in town because it was built from the same $99 template.
No clear call to action. No phone number above the fold. No trust signals. No reviews. No reason for a homeowner with a broken pipe to pick you over the next result. That's not a website problem. That's a revenue problem. And it's bleeding money every single day.
Built to Convert. Designed to Dominate.
Conversion-Focused Design
Every page has one job: get the phone to ring. Click-to-call buttons above the fold. Clear CTAs on every section. Trust signals like reviews, credentials, and years of experience placed exactly where hesitation happens. This isn't art. It's a conversion machine.
Mobile-First Architecture
Over 60% of home services searches happen on a phone. Your site loads in under 2 seconds on mobile. Tap-to-call. Tap-to-text. Forms that work with thumbs. We design for the person standing in a crisis. Not someone browsing on a desktop at lunch.
Speed That Wins
Every extra second of load time costs you 7% of conversions. We build lightweight, fast sites. No bloated page builders, no unnecessary plugins, no slider carousels that nobody reads. Under 1.5 second LCP. Under 0.05 CLS. Your site loads before your competitor's even starts.
Click-to-Call & Lead Capture
Your phone number is on every page, above the fold, clickable on mobile. Forms are short: name, phone, what you need. Nobody fills out 12 fields when their basement is flooding. We make it dead simple to reach you in 3 seconds or less.
SEO Foundation Built In
Every page is built with search engine visibility from day one. Proper heading structure. Schema markup. Optimized title tags and meta descriptions. Fast Core Web Vitals. Your site doesn't just look good. It ranks.
Analytics & Tracking Setup
Google Analytics. Call tracking. Form submission tracking. Heatmaps. You know exactly how many people visit, how many call, and which pages drive the most jobs. Connected to your CRM so every lead is tracked from first click to booked job.
Fast Sites Win. Slow Sites Lose Jobs.
"Our old site was a Wix template that took forever to load. Watson & Co. built us a custom site that loads in under two seconds. Our calls from the website went from 8 per week to 23. Same traffic. Better site. More booked jobs."
Rachel S.
Electrical, Jacksonville, FL
Home Services Website Design: Your Questions Answered.
How long does it take to build a new website?
Most home services websites launch in 3-4 weeks. We start with strategy and content in week one, move into design in week two, build and test in week three, and launch in week four. If you need it faster for a seasonal push, we can accelerate the timeline.
What platform do you build on?
We build custom, hand-coded websites. No WordPress, no Wix, no Squarespace, no page builders. This means faster load times, tighter security, zero plugin bloat, and a site that performs exactly how it should. Speed wins jobs. Bloated platforms lose them.
Why mobile-first? My customers use desktops too.
Over 60% of home services searches happen on mobile devices. The homeowner with a broken AC isn't sitting at a desk. They're standing in a hot house searching on their phone. We design for that moment first, then make it look great on desktop too. Both experiences are excellent, but mobile comes first because that's where the jobs are.
Do I own the website?
Yes. You own every line of code, every image, every piece of content. If you ever leave (which you won't want to), you take everything with you. No hostage situations. No proprietary platforms you can't move off of. Your site is yours.
Is SEO included with the website build?
Every site we build includes SEO fundamentals: proper heading hierarchy, schema markup, optimized title tags and meta descriptions, image optimization, fast Core Web Vitals, and mobile-first design. For ongoing SEO campaigns, keyword targeting, and content strategy, that's a separate service. But the foundation is always built in from day one.
What about hosting?
We host on Cloudflare Pages, a global CDN that serves your site from the server closest to your visitor. Fast everywhere. 99.99% uptime. SSL included. No shared hosting slowdowns. No cheap servers crashing during your busiest season. Enterprise-grade hosting at zero extra cost.
Can I update the website myself?
You can request changes anytime and we handle them quickly. We also provide a content management panel for blog posts and basic text updates. But most clients prefer to focus on running their business and let us handle the website. That's what we're here for.
How is this different from a template website?
Templates are built to look acceptable for everyone. Your site is built to convert for your specific trade, your specific market, and your specific customers. Custom copy. Custom design. Custom conversion paths. Your competitor can't buy the same template and look identical to you. Because what we build doesn't come from a catalog.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024