Reputation Management for Home Service Companies: More 5-Star Reviews, More Calls
Homeowners check your reviews before they call. If your competitor has 200 five-star reviews and you have 37, they're getting that job. Even if you're better. Watson & Co. builds the system that gets you more reviews, handles the bad ones, and turns your reputation into your strongest sales tool.
Your Competitor Has More Reviews. That's Why They're Getting Your Jobs.
Here's how homeowners pick a service company in 2026. They search. They scan. They look at stars. A company with 4.8 stars and 300 reviews beats a company with 4.9 stars and 12 reviews every single time. Volume and recency matter more than perfection. And your competitor figured that out before you did.
Meanwhile, you've got a one-star review from two years ago sitting at the top of your Google profile. You never responded. It's the first thing people see. Every day, potential customers read that review and call someone else. One bad review you ignored is costing you thousands in lost jobs.
Your crew does great work. Your customers are happy. But happy customers don't leave reviews unless you ask them. And right now, nobody's asking. No system. No process. Just hoping satisfied customers will go out of their way to write something nice. Hope isn't a strategy. A system is.
A System That Builds Your Reputation While You Build Houses.
Automated Review Requests
Job completed? Your customer gets a text and email asking for a review within hours. Not a week later. Not "when you get around to it." The ask happens when the experience is fresh and they're still impressed. Timing is everything. And automation nails the timing every time.
Multi-Platform Monitoring
Google. Yelp. Facebook. BBB. Angi. HomeAdvisor. We monitor every platform where customers talk about you. New review drops anywhere? You know within minutes. Not weeks. Not when a prospect brings it up on a sales call.
Professional Response Templates
Every review gets a response. Positive and negative. We provide custom response templates that match your brand voice and make your company look professional, responsive, and trustworthy. A responded-to negative review looks better than an ignored one. Always.
Negative Review Strategy
Bad reviews happen. What matters is how you handle them. We have a proven process: respond within 4 hours, acknowledge the concern, move the conversation offline, resolve the issue, and request an update. Most negative reviews get updated or removed when handled right.
Review Funnel Setup
Happy customers get directed to Google. Unhappy customers get directed to your team before they post publicly. This isn't review gating. It's customer service. You solve problems before they become public complaints. Connected directly to your CRM for seamless automation.
Monthly Reporting
You get a monthly report showing total new reviews, average rating, response rate, platform breakdown, and competitor comparison. You see exactly where you stand. And how fast the gap is closing. Combined with your email automation data, you get the full picture of customer engagement and retention.
Reviews Build Trust. Trust Books Jobs.
"We had 42 Google reviews when we started. Six months later, we had 189. Our competitor is still stuck at 80. Homeowners tell us all the time they called us because of our reviews. Watson & Co. built a machine that runs itself."
Chris L.
HVAC, Daytona Beach, FL
Reputation Management for Home Services: Your Questions Answered.
How do you get more reviews for my company?
Automated review requests via text and email sent within hours of every completed job. Happy customers leave reviews when you make it easy and ask at the right time. Our system does both automatically. Your crew finishes the job, the system handles the rest.
How do you handle negative reviews?
We respond within 4 hours with a professional, brand-appropriate reply. We acknowledge the concern, take the conversation offline, and work to resolve it. Most customers update or remove their negative review once the issue is addressed. The ones that stay get buried under a steady flow of new 5-star reviews.
Which review platforms actually matter for home services?
Google is number one by far. It directly affects your search rankings and map pack visibility. After that: Yelp, Facebook, and BBB carry the most weight. We focus your review generation efforts on Google first, then build volume on secondary platforms.
Is the review request process automated or manual?
Fully automated. When a job is marked complete in your CRM, the review request fires automatically via text and email. No one on your team has to remember to ask. No awkward conversations. The system runs 24/7 without human intervention.
Google reviews vs Yelp reviews: which should I focus on?
Google. Period. Google reviews affect your map pack ranking, your star rating in search results, and your visibility in Google Ads. Yelp matters for certain markets and is worth maintaining, but Google is where 80%+ of your potential customers are looking. We build your Google reviews first, always.
How many reviews do I need to compete in my market?
Look at the top 3 companies in your Google map pack. That's your target. In most home services markets, 150-300 recent reviews with a 4.7+ rating puts you in the top tier. Recency matters as much as volume. A flood of reviews from two years ago doesn't help you today. Consistent, steady review generation wins.
Is review gating legal?
Review gating, meaning only allowing happy customers to leave public reviews, violates Google's Terms of Service. We don't do it. What we do is route all customers to leave a review, and provide an additional feedback channel for unhappy customers to contact your team directly. Everyone can leave a review. But unhappy customers also get a direct line to resolution.
Why does response time matter for negative reviews?
A negative review with no response looks like you don't care. A negative review with a same-day professional response shows every future customer that you take concerns seriously and fix problems. Google's algorithm also factors in response rate and speed. Fast responses protect your reputation and your rankings simultaneously.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024