HVAC Marketing That Fills Your Schedule: Service Calls, Replacements, and Maintenance Plans
Your busiest days are the hottest and coldest. We build marketing systems that surge when demand spikes and keep your techs rolling during shoulder season. More calls. More installs. More maintenance agreements. Booked solid, January through December.
We Know the Difference Between a Capacitor and a Compressor. And Why It Matters for Your Marketing.
Generic agencies treat HVAC like every other business. We know your seasonality, your call types, and what a $12K system replacement lead is actually worth.
Shoulder Season Valleys Kill Revenue
Spring and fall are where most HVAC companies bleed. Your AC rush dies in September. Heating demand doesn't kick until November. We fill those gaps with maintenance agreement campaigns, indoor air quality promotions, and seasonal tune-up offers that keep your trucks dispatched.
Emergency Calls Going to Your Competitor
When a homeowner's AC dies at 2pm on a 98-degree Saturday, they call whoever shows up first on Google. If that's not you, that's a $300–$800 repair ticket or a $5K–$15K system replacement walking straight to your competitor. We make sure you show up first.
Summer and Winter Surge Demand
When it's 100 degrees or 20 below, search volume explodes. Your ad budget needs to surge with it. We adjust bids, budgets, and targeting in real time so you capture every high-intent call when homeowners are desperate and ready to book.
No System for Maintenance Renewals
Maintenance agreements are your most predictable revenue stream. But most HVAC companies let renewals slip through the cracks. We build automated email and SMS sequences that renew agreements, book tune-ups, and keep your recurring revenue growing without you chasing anyone down.
Every Service Built for Heating & Cooling Companies.
Not generic marketing with your logo slapped on. Every strategy designed around HVAC seasonality, call types, and ticket values.
SEO
Rank for "AC repair near me," "furnace installation," and "HVAC company [your city]." We own the local search results so every high-intent homeowner finds you first.
HVAC SEO detailsGoogle Ads
Seasonal bid strategies that surge with demand. Higher budgets on 100-degree days. Smart targeting that separates $300 repair calls from $12K replacement leads.
HVAC ad strategiesLocal Services Ads
Google Guaranteed badge builds instant trust. Homeowners see your reviews, your license, and your badge, and call you first. Pay per lead, not per click.
Get LSA verifiedMeta Ads
Reach homeowners with aging systems before they break down. Target by home age, income, and neighborhood to fill your install pipeline during slow months.
Target homeownersEmail & Automation
Automated maintenance reminders, seasonal tune-up campaigns, and agreement renewal sequences. Your customers rebook without your office staff making a single call.
Automate follow-upsWebsite Design
Fast, mobile-first HVAC websites built to convert. Click-to-call on every page. Service area pages that rank. Financing options front and center for big-ticket installs.
Build a better siteReputation Management
HVAC is a trust business. Homeowners let you into their home. Automated review requests after every service call build the 5-star reputation that wins the next job.
Get more reviewsNumbers That Matter. Not Vanity Metrics.
"We went from 15 calls a week to over 60. Watson & Co. didn't just improve our marketing. They changed our entire business. Shoulder season used to be dead. Now we're booked through October."
Mike R.
HVAC Company Owner, Tampa, FL
One HVAC Company Per Market. That's It.
We don't work with your competitor. Ever. When you lock down your territory, every campaign, every keyword, every ad dollar works exclusively for you. Your competitor can't buy their way in.
Check If Your Market Is AvailableQuestions HVAC Companies Ask Us.
How do you handle HVAC seasonality in your marketing campaigns?
We build campaigns around your actual demand cycle. Ad budgets surge during summer AC season and winter heating peaks. During shoulder months (spring and fall), we shift to maintenance agreement promotions, indoor air quality campaigns, and tune-up specials that keep your techs dispatched and your revenue steady.
What kind of results can an HVAC company expect from SEO?
Most HVAC companies we work with see a 200–400% increase in organic calls within 6–9 months. We target the searches that actually generate revenue: "AC repair near me," "furnace replacement [city]," and emergency keywords. Rankings are nice, but we measure calls and booked jobs.
How much should an HVAC company spend on Google Ads?
It depends on your market size and competition, but most HVAC companies we work with invest $2K–$8K per month in Google Ads. The key isn't just budget. It's structure. We separate campaigns by service type (repair vs. install) and adjust bids based on weather and seasonal demand so every dollar drives real calls.
Can you help us get more maintenance agreement sign-ups?
Absolutely. We build automated email and SMS sequences that promote maintenance plans after every service call, send renewal reminders before agreements lapse, and run seasonal campaigns that convert one-time repair customers into recurring maintenance members. Predictable revenue, less chasing.
What makes Watson & Co. different from other HVAC marketing agencies?
We only work with one HVAC company per market. Your competitor can't hire us. That means every keyword we target, every ad we run, and every campaign we build works exclusively for you. No conflicts. No shared strategies. We also know HVAC inside and out: seasonality, ticket values, call types, and what actually drives installs vs. repairs.
Do you require long-term contracts for HVAC marketing?
No long-term contracts. You stay because the phones are ringing and your schedule is packed. We earn your business every month with real results: calls, jobs, and revenue you can track. If it's not working, you can walk. But our HVAC clients don't leave because it works.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024