Plumbing Marketing That Fills Your Trucks: Emergency Calls, Remodels, and Drain Service
Burst pipes don't wait until Monday. Neither should your marketing. We build systems that capture emergency calls 24/7, fill your scheduled work pipeline, and turn drain cleaning customers into whole-home repipe jobs. Your trucks should never be parked.
We Know the Difference Between a Sewer Lateral and a Main Line. And Why Your Marketing Needs To, Also.
Plumbing is an always-on, high-trust business. Homeowners are letting you into their home. Your marketing needs to match that urgency and earn that trust before they ever pick up the phone.
Emergency Calls Going to Your Competitor
A burst pipe at midnight. A backed-up sewer on Thanksgiving. These are $500–$2,000+ tickets that go to whoever shows up first on Google. If your ads aren't running 24/7 and your LSA profile isn't dialed in, those emergency calls and the big-ticket follow-up work go straight to someone else.
Low-Ticket Drain Cleaning Without an Upsell System
A $150 drain clearing is fine. A $5K–$15K sewer line replacement found during a camera inspection is better. Most plumbing companies don't have a system to convert service calls into bigger jobs. We build automated follow-up sequences that turn one-time callers into high-ticket customers.
No After-Hours Call Capture
Plumbing emergencies don't respect business hours. If your phone goes to voicemail at 8pm, that homeowner calls the next plumber on the list. We set up missed-call text-back, after-hours lead capture, and 24/7 ad scheduling so you never lose another emergency call.
Reviews Are Everything in Plumbing
Homeowners are trusting you inside their house. A 4.2-star rating versus a 4.8-star rating is the difference between getting the call and getting skipped. We automate review requests after every job so your reputation builds itself and earns trust before the homeowner even dials.
Every Service Built for Plumbing Companies.
From emergency dispatch calls to water heater replacement leads. Every campaign built around how plumbing customers actually search and buy.
SEO
Rank for "emergency plumber near me," "water heater replacement," and "sewer repair [your city]." High-intent searches from homeowners with water on the floor and money in hand.
Plumbing SEO detailsGoogle Ads
24/7 ad coverage for emergency plumbing calls. Separate campaigns for high-ticket services like water heater installs ($1K–$3K) and repiping ($5K–$15K) so your budget targets the jobs worth chasing.
Plumbing ad strategiesLocal Services Ads
Google Guaranteed badge for plumbers means instant trust. Homeowners see you're licensed, insured, and background-checked. They call you because Google already vetted you. Pay per qualified lead.
Get LSA verifiedMeta Ads
Reach homeowners before the pipe bursts. Target older homes with aging plumbing, promote water heater specials, and run winter freeze-prevention campaigns that fill your schedule proactively.
Target homeownersEmail & Automation
Post-service follow-ups that convert drain cleanings into camera inspections. Seasonal reminders for water heater flushes. Automated sequences that turn one-time callers into repeat customers and referral sources.
Automate follow-upsWebsite Design
Mobile-first plumbing websites with click-to-call on every page. Service area pages that rank. Emergency service prominently displayed. Built to convert panicked homeowners into booked appointments.
Build a better siteReputation Management
Plumbing is a trust-first business. Automated review requests after every job build your 5-star profile. Review response management. Negative review mitigation. The reputation that wins the next call.
Get more reviewsYour Phones Ringing. Your Trucks Rolling. The Numbers Prove It.
"I was paying another agency $4K a month and couldn't tell you what they were doing. Watson & Co. shows me exactly where every call comes from. My cost per lead dropped by half and my trucks haven't been parked in months."
Sarah T.
Plumbing Company Owner, Orlando, FL
One Plumbing Company Per Market. Period.
Your competitor can't hire us. When you claim your territory, every ad, every keyword, every campaign runs exclusively for your plumbing company. No conflicts. No shared leads. Your market. Your calls.
Check If Your Market Is AvailableQuestions Plumbing Companies Ask Us.
How do you capture emergency plumbing calls after hours?
We run Google Ads and Local Services Ads 24/7 with after-hours bid adjustments. Missed calls trigger an instant text-back so the homeowner knows you're responding. Your CRM captures every lead regardless of time, and automated sequences keep the customer engaged until your team can follow up.
What's the best way to market high-ticket plumbing services like repiping?
We build separate Google Ads campaigns for high-ticket services like whole-home repiping ($5K–$15K) and water heater replacements ($1K–$3K). Different keywords, different landing pages, different follow-up sequences. We also use post-service email campaigns to upsell drain cleaning customers into camera inspections that uncover repiping opportunities.
How important are reviews for a plumbing company?
Critical. Plumbing is a trust business. Homeowners are letting a stranger into their home. A 4.8-star rating with 200+ reviews beats a 4.2 with 30 reviews every time. We automate review requests after every job so your reputation builds consistently and earns trust before the customer ever calls.
How much should a plumbing company spend on digital marketing?
Most plumbing companies we work with invest $3K–$10K per month across SEO, Google Ads, and LSAs. The exact amount depends on your market size, competition, and growth goals. The key is structure: separating emergency, scheduled, and high-ticket campaigns so every dollar targets the right customer at the right time.
Can you help us convert drain cleaning calls into bigger jobs?
That's one of our specialties. We build automated follow-up sequences that offer camera inspections after drain cleanings, send educational content about aging pipes, and nurture one-time callers into customers who trust you with $5K+ repiping and sewer line work. The drain call is the gateway. We build the path to the bigger job.
What makes Watson & Co. different from other plumbing marketing agencies?
One plumber per market. No exceptions. Your competitor can't hire us, so every strategy, every keyword, and every campaign works for you alone. We also know plumbing: emergency vs. scheduled work, ticket values by service type, seasonal demand patterns, and how to turn a $150 drain call into a $10K customer.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024