Tree Service Marketing That Keeps Your Crews Busy Year-Round
Storm damage calls. Scheduled removals. Seasonal pruning. Stump grinding. Lot clearing. Your equipment costs are high and your crew needs to stay busy. We build marketing systems that keep your schedule packed, storm season or slow season.
We Know Your Crane Costs $800/Day Whether It's Working or Not. Your Marketing Has to Keep It Working.
Tree service is equipment-heavy, weather-dependent, and feast-or-famine. Your marketing needs to keep crews dispatched consistently and capture surge demand the moment a storm rolls through.
Feast-or-Famine Tied to Storm Season
One big storm and your phone rings 200 times in a day. Two calm months and your crew is sitting idle while your equipment payments don't stop. We build year-round marketing that keeps scheduled work flowing between storms: pruning, removal, stump grinding, lot clearing. You're never waiting on the weather.
No System to Capture Emergency Demand
When a hurricane or ice storm hits, every homeowner in your area needs tree work at the same moment. If your ads aren't set up to surge instantly, your competitor captures those emergency calls. We build storm-ready campaigns that activate within hours: geo-targeted, emergency-keyword focused, with after-hours capture.
Competitors Undercutting on Price
Every guy with a chainsaw and a pickup truck calls himself a tree service. They undercut your price by 40% because they don't have insurance, credentials, or a crane. Your marketing needs to separate you from the cowboys. We position your ISA certification, insurance, and equipment as trust signals that justify your real pricing.
Credentials and Insurance Matter
Tree work is dangerous. Homeowners need to know you're insured, certified, and equipped. But most tree service websites bury that information or don't mention it at all. We put your ISA arborist certification, insurance proof, and safety record front and center. Trust wins the job over the lowest bid every time.
Every Service Built for Tree Care Companies.
From emergency storm damage to scheduled pruning contracts. Every campaign designed around how homeowners search for and hire tree service companies.
SEO
Rank for "tree removal near me," "tree trimming [city]," and "emergency tree service." We build location-specific pages that capture high-intent homeowners looking at a tree on their roof or roots in their foundation.
Tree service SEO detailsGoogle Ads
Storm-ready campaigns that surge when severe weather hits. Separate campaigns for tree removal ($500–$5K+), trimming, stump grinding, and lot clearing. Weather-triggered bid adjustments that capture emergency demand automatically.
Tree service ad strategiesLocal Services Ads
Google Guaranteed badge proves you're insured and background-checked. For tree work, where liability is real, that badge is the difference between getting the call and getting skipped for a cheaper, uninsured competitor.
Get LSA verifiedMeta Ads
Target homeowners with mature trees and large lots. Run seasonal pruning campaigns in spring and fall. Post-storm outreach to affected neighborhoods. Before-and-after project photos that showcase your equipment and crew in action.
Target homeownersEmail & Automation
Seasonal pruning reminders that book work on a cycle. Post-service follow-ups that offer stump grinding after removals. Automated sequences that turn one-time storm callers into recurring annual pruning customers.
Automate follow-upsWebsite Design
Tree service websites that establish credibility. ISA certification displayed. Insurance proof visible. Project galleries showing cranes, crews, and completed work. Emergency contact prominent. Built to convert worried homeowners into booked jobs.
Build a better siteReputation Management
Tree work is high-stakes. One bad cut can take out a fence, a car, or worse. Homeowners hire the company they trust most. Automated review requests after every job build the 5-star reputation that justifies your pricing and wins over the lowball competitors.
Get more reviewsCrew Dispatched. Equipment Running. Revenue Steady.
"Before Watson & Co., we only got busy after storms. Now our crew is booked 3–4 weeks out year-round with scheduled removals, pruning, and lot clearing. When Hurricane season hit, their ads went live within hours and we captured more storm work than any year prior."
Carlos R.
Tree Service Owner, St. Augustine, FL
One Tree Service Per Market. Your Territory. Locked Down.
Your competitor can't buy their way in. When you claim your market, every ad, every keyword, and every campaign runs exclusively for your tree service company. No shared leads. No conflicts. Your crew stays busy.
Check If Your Market Is AvailableQuestions Tree Service Companies Ask Us.
How do you handle storm surge marketing for tree service companies?
We build storm-ready campaigns in advance that activate within hours of severe weather. Geo-targeted ads hit affected zip codes with emergency tree removal keywords. After-hours capture ensures no call is missed. Your ads surge when demand spikes, and we scale them back when the rush settles. You capture the wave instead of watching it pass.
How do you keep a tree service busy between storms?
Scheduled work is the key to consistent revenue. We run year-round campaigns for tree trimming, pruning, stump grinding, and lot clearing. Seasonal pruning reminders go out to past customers. SEO campaigns targeting tree service keywords build organic visibility that generates steady calls regardless of weather. Storm work is a bonus, not a dependency.
How important are credentials and insurance for tree service marketing?
Critical. Tree work is dangerous and homeowners know it. An ISA arborist certification, proof of insurance, and a track record of safe work are the strongest trust signals in your industry. We display these prominently across your website, Google profile, and ads. Credentials justify your pricing and separate you from every guy with a chainsaw and a truck.
What should a tree service company spend on digital marketing?
Most tree service companies we work with invest $2K–$6K per month on Google Ads, LSAs, and SEO during normal months, with the ability to surge budgets during storm events. A single large tree removal ($3K–$5K) pays for a month of ads. The ROI math is straightforward: keep your crew busy and your equipment running.
Can you help us compete against lowball competitors?
The lowballers compete on price because they can't compete on trust. We position your company around safety, credentials, insurance, and proven results. Homeowners who care about their property and liability hire the professional, not the cheapest bid. We attract those quality-focused customers who value the job done right.
What makes Watson & Co. different for tree service companies?
One tree service per market. Period. Your competitor can't hire us. We understand your business: the feast-or-famine cycle, equipment utilization costs, the importance of insurance and credentials, and how to build marketing that works with weather patterns instead of against them. Your crew stays dispatched. Your equipment stays running.
Is Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024