Apex by Watson & Co.
Find out what's costing your Google Business Profile calls.
Free scan, built for home services contractors. Tells you exactly which signals are keeping you out of the top three on Google Maps, in plain English.
About 4 minutes. No credit card. Your data stays with us.
- Business description
- Google rating
- Review frequency
- Post cadence
- Photos uploaded
- Local pack rank
"We went from one or two calls a month from Google to a few a day inside a year. The audit was the starting point."
Justin, TreesRX
Here's what we look at.
Eight signals decide whether your business shows up in the local pack on Google Maps. The audit grades you on every one.
Reviews and response rate
How many you've got, what your stars look like, and how many you've actually responded to.
Posts and posting cadence
When you last posted, how often you post, and what categories you're using.
Photos
Count, recency, and how you stack up against the top three competitors in your city.
Service area configuration
Whether your radius is set for one zip code or the cities you actually cover.
Categories and attributes
Primary and secondary categories, plus the attributes most contractors leave blank.
Q&A engagement
Whether you're answering the questions Google's letting customers ask on your profile.
Hours and contact accuracy
The little stuff that tanks your ranking when it's wrong.
Local pack rank
Where you sit for "{your trade} {your city}" right now, and which competitors are above you.
Why this matters more than running ads.
80% of people looking for a contractor in your area type something like "HVAC near me" or "plumber Tampa" into Google. The top three results in the local pack get the call. Everyone below position three splits what's left.
The audit shows you exactly where you're losing those calls and what to fix first.
Free. About 4 minutes. No strings.
Here's how it works.
Tell us about your business
About 60 seconds of questions. Your business name, your city, your trade. Stuff you already know.
We scan your profile
Takes about 3 minutes. The tool pulls every public signal off your Google Business Profile and grades it against the top three competitors in your market.
Get your full report
Plain-English breakdown of what's working, what's broken, and what to fix first. You can read it in your browser or download a PDF.
Questions you're probably about to ask.
Is this really free?
Yes. The audit costs nothing. We built it because most home services contractors have GBP problems they don't know about, and we'd rather earn trust by showing you the data than by pitching you blind.
What do you do with my information?
We use it to generate your audit report. We don't sell it. We don't share it. The only person who'll ever look at it is you and our team if you reply asking for help.
Will I get a sales call after?
Only if you want one. After your report drops, you can request a call with us if you'd like help fixing the gaps. If you don't, you won't hear from us. There's no auto-enrolled sales follow-up.
How long does it actually take?
About 4 minutes total. 60 seconds of intake, 3 minutes of scanning.
Do I need to give you access to my Google account?
No. Everything we look at is public information available on your Google Business Profile.
Can I just fix the gaps myself after seeing the report?
Absolutely. About 30% of contractors who run the audit do exactly that. The report is yours to keep and act on however you want.
Ready to see what's broken?
Most home services contractors find at least three things in the audit they didn't know were costing them calls. About 4 minutes to find out what yours are.
Free. About 4 minutes. No credit card.
Apex is a tool by Watson & Co. Marketing. We work with home services contractors across the US.