Is Your Google Business Profile Costing You Leads?
Most home service businesses lose 15 to 30 leads per month to competitors with better-optimized Google profiles. This 50-point audit shows you exactly where your leads are leaking, and what to fix first.
Get the Free GBP Audit
You Have a Google Business Profile. But Is It Working?
You set it up. You added your phone number. Maybe uploaded a photo or two. Then you moved on.
Meanwhile, competitors in your market have been optimizing their profiles, stacking reviews, posting weekly, and responding to every lead within minutes.
The result? They show up in the map pack. They get the calls. They book the jobs.
You get the leftovers, if you show up at all.
5 areas. 50 points. One score.
Profile Optimization Check
Find out if your listing is complete enough for Google to rank it, and compelling enough for customers to click it. Complete profiles are 2.7x more likely to be considered reputable.
Photo & Visual Trust Audit
See how your visual presence stacks up. Businesses with 100+ photos get 520% more calls. Most home service profiles have fewer than 10.
Review & Reputation Scorecard
Assess your review volume, velocity, and response rate against the benchmarks that actually move the needle. 88% of consumers trust reviews as much as personal recommendations.
Messaging & Conversion Analysis
Discover whether your profile converts browsers into callers, or quietly sends them to your competitors. The difference between a 2% and 6% conversion rate is $20,000/month.
Lead Response Diagnostic
78% of customers buy from the first company to respond. Find out if your response speed is winning leads or giving them away.
This audit is for you if:
"First year in business and we went from 1-2 calls a month to multiple leads every single day. Over 385 five-star reviews. Watson & Co. built this from the ground up."
Every Week You Wait, Leads Go to Your Competitors
Local search is a zero-sum game. There are only 3 spots in the map pack. 42% of all local search clicks go to those 3 listings.
If your profile is weak, someone else fills that spot. The leads that should be yours go to them instead.
This audit takes 15 minutes. The insights could be worth thousands in recovered revenue.
Quick answers before you grab it
Is this actually free?
Yes. No credit card. No "free trial" that charges you later. Enter your name and email, and the audit lands in your inbox in under a minute. We built it because home service business owners kept asking the same GBP questions.
Will this work for my trade?
If you run a home services business with a Google Business Profile, yes. The audit applies to HVAC, plumbing, electrical, landscaping, tree service, roofing, pest control, cleaning, and more. The 50 checklist items cover every trade.
Is this just a sales pitch?
No. It is a 16-page audit covering profile optimization, photos, reviews, conversion, and lead response. You score yourself in all 5 areas and walk away with a prioritized fix list. If you want help implementing it, we are here. But the audit stands on its own.
How long does it take?
15 minutes. Open your Google Business Profile in one tab and the audit PDF in another. Go through each checklist item and score yourself. Your lowest-scoring area is where the biggest revenue opportunity lives.
Your Competitor Might Be Reading This Right Now.
We work with one contractor per trade per market. Once your territory is taken, it is gone.