Run Your Numbers Before You Spend a Dime
These free calculators help home service contractors figure out the right marketing budget, measure Google Ads waste, calculate customer lifetime value, compare lead sources, and find hidden revenue leaks. Pick your trade, enter your numbers, and get answers in under 60 seconds.
Every calculator is built with real industry benchmarks from HVAC, plumbing, roofing, electrical, tree service, and landscaping companies.
7 Free Tools Built for Your Trade
Each calculator takes under 60 seconds. Pre-filled with real benchmarks for your trade. No signup required to start.
Marketing Budget Calculator
Find out how much to spend and where to put it. Enter your revenue, pick your trade, and get a custom channel mix with projected leads and ROI.
Build my budgetCustomer LTV Calculator
Calculate the true lifetime value of every customer including repeat work and referrals. Know what you can afford to spend to acquire one.
Calculate my LTVGoogle Ads Waste Calculator
The average contractor wastes 40% to 55% of ad spend on clicks that never convert. See how much of your budget is going to waste.
Find my wasteAngi vs Google Ads Calculator
Compare what Angi really costs per job versus Google Ads, LSA, and SEO. See how much more revenue you would generate with owned channels.
Compare costsGoogle Ads Cost Per Lead Calculator
See your estimated cost per lead, monthly lead volume, and ROI based on your trade and budget. Benchmarked against real contractor data.
Calculate my CPLMissed Call Revenue Calculator
Every missed call is a missed job. See how much revenue walks out the door each month because nobody picked up the phone.
Calculate lost revenueProfit Margin Calculator
Find your true profit margin per job after labor, materials, overhead, and marketing costs. Know how many jobs you need to hit your revenue target.
Calculate my marginScore Your Marketing in Under 3 Minutes
Not sure where to start? Take the free marketing scorecard. 12 questions. Instant results benchmarked against 218 home service companies.
Why Contractors Trust These Calculators
Real Industry Data
Every default value comes from actual contractor benchmarks across HVAC, plumbing, roofing, electrical, tree service, landscaping, and cabinet refacing. Not generic SaaS numbers.
Trade-Specific Benchmarks
Select your trade and the calculator pre-fills with data for your industry. A roofer's numbers look nothing like a plumber's. These tools know the difference.
Actionable Results
No vague charts or abstract metrics. You get dollar amounts, lead counts, and specific recommendations you can act on today.
Straight Answers About These Calculators
Are these calculators really free?
Yes. Every calculator on this page is free to use with no signup required. You can run the numbers as many times as you want. When you want your full breakdown report with personalized recommendations, we ask for your contact info so we can send it to you.
Where does the benchmark data come from?
Industry defaults come from aggregated data across thousands of home service companies, sourced from ServiceTitan, BrightLocal, Google Ads benchmarks, and direct client data from Watson & Co. campaigns. The benchmarks are updated regularly to reflect current market conditions.
Which calculator should I use first?
Start with the Marketing Budget Calculator to see how much you should be spending. Then use the Customer LTV Calculator to understand what each customer is worth. Those two numbers together tell you whether your marketing math works.
Do I need to create an account to use these tools?
No. Select your trade, enter your numbers, and get results immediately. No account, no login, no credit card. The calculators work right in your browser on any device.
One Client Per Trade Per Market. No Conflicts. No Exceptions.
When you partner with Watson & Co., we never work with your competitor. Your market is yours. Your strategy stays yours. That is why contractors trust us with their growth.
Check If Your Market Is AvailableIs Your Market Still Available?
We only work with one home services company per market. Check if your territory is still open before your competitor does.
Get Your Free Growth AuditOr call 844-717-6024