Are You Pricing Your Jobs for Profit or Just Staying Busy?
Most contractors price by gut feel or match their competitors. This calculator shows your true profit margin per job, factors in your marketing costs, and tells you exactly how many jobs you need per month to hit your revenue goals.
Run Your Numbers
Enter your job costs and selling price. Takes 60 seconds.
We Help Contractors Price for Profit.
“First year in business and we went from 1-2 calls a month to multiple leads every single day. Over 385 five-star reviews. Watson & Co. built this from the ground up.”
Justin W.
Owner, TreesRX, Tree Services
“Top SEO rankings across Central Florida and Google Ads generating over 20 calls a month. Our schedule stays full because of Watson & Co.”
Matt S.
JMT Cabinets, Cabinet Refacing & Installation
“60+ remodeling leads every month. Consistent, daily lead flow. If you're serious about growing, these are your people.”
Mike A.
Owner, Amoroso Remodels, Remodeling Contractor
Profitable Pricing Starts with Profitable Marketing
Lower Your CPL
We cut cost per lead by targeting the right keywords, eliminating wasted spend, and building landing pages that convert.
Better Lead Quality
Not all leads are equal. We focus your budget on high-intent searches from homeowners ready to book, not tire kickers.
Full-Funnel Tracking
From click to booked job, we track every dollar so you know exactly which marketing channels deliver profit, not just leads.
Get Your Free Marketing Profitability Audit
Drop your info and we'll analyze your marketing spend, cost per lead, and show you how to improve your margins without raising prices.
Straight Answers. No Runaround.
What profit margin should I aim for?
Most successful home service companies maintain 35-50% gross margins. After marketing costs, aim for at least 20-25% net margin. If you're below 20%, you're working hard but not building wealth.
How do I lower my marketing cost per job?
Focus on channels with the best close rates. SEO leads close at 14-18% vs. 3-5% for Angi leads. Better landing pages, faster follow-up, and smarter keyword targeting all reduce cost per job.
Should I include marketing costs in my pricing?
Yes. Marketing is a cost of acquiring work. If your marketing costs $85 per job but your profit is only $100, you're barely breaking even. Price to cover all costs including customer acquisition.
Is the audit really free?
Yes. No credit card, no contract, no obligation. We build the report, walk you through it, and let the numbers speak. If you want help improving your margins, we'll talk about that. If not, you keep the report.
How is Watson & Co. different from other agencies?
We only work with one company per trade in each market. If we're running marketing for a plumber in your city, we won't take on another plumber there. Your leads are your leads. No conflicts, no competition from your own agency.