What Does a Google Ads Lead Actually Cost You?
Most contractors have no idea what they're really paying per lead. Some trades pay $25. Others pay $150+. This calculator shows your estimated cost per lead, monthly lead volume, and ROI based on your trade and budget.
Run Your Numbers
Enter your monthly budget and trade. Takes 10 seconds.
We Lower CPL for Contractors Every Day.
“First year in business and we went from 1-2 calls a month to multiple leads every single day. Over 385 five-star reviews. Watson & Co. built this from the ground up.”
Justin W.
Owner, TreesRX, Tree Services
“Top SEO rankings across Central Florida and Google Ads generating over 20 calls a month. Our schedule stays full because of Watson & Co.”
Matt S.
JMT Cabinets, Cabinet Refacing & Installation
“60+ remodeling leads every month. Consistent, daily lead flow. If you're serious about growing, these are your people.”
Mike A.
Owner, Amoroso Remodels, Remodeling Contractor
You've Seen the Estimates. Here's What the Real Audit Reveals.
Market Analysis
Your actual CPC vs. competitors in your zip code. Who's outbidding you and how to beat them without spending more.
Keyword Audit
Which keywords drive booked jobs vs. which ones waste money. We separate revenue keywords from tire-kicker traffic.
90-Day Growth Plan
Custom plan to lower your CPL, increase lead quality, and turn your ad spend into a packed schedule.
Get Your Free Google Ads Audit
Drop your info and we'll audit your actual account. You'll get a report with your real numbers and a plan to fix what's broken. No pitch, no contract.
Straight Answers. No Runaround.
How accurate is this CPL calculator?
It uses industry averages across thousands of home service Google Ads accounts. Your actual CPL depends on location, competition, ad quality, and landing pages. The free audit gives you exact numbers from your market.
What is a good cost per lead for home services?
It depends on your trade and job value. HVAC companies typically see $40-$80 per lead. Plumbers $30-$60. Tree services $20-$45. The key is whether the CPL leaves you profitable after close rates and job costs.
Why is my actual CPL higher than this estimate?
Common reasons: targeting too broad an area, missing negative keywords, weak landing pages, or bidding on low-intent terms. The free audit identifies exactly which issues are inflating your CPL.
Is the audit really free?
Yes. No credit card, no contract, no obligation. We build the report, walk you through it, and let the numbers speak. If you want help fixing the issues, we'll talk about that. If not, you keep the report.
How is Watson & Co. different from other agencies?
We only work with one company per trade in each market. If we're running Google Ads for a plumber in your city, we won't take on another plumber there. Your leads are your leads. No conflicts, no competition from your own agency.