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Angi vs. Owned Channels
Same /mo spend. Different results.
Where Your /mo Should Go
Based on your trade and budget, here is how we would allocate your spend across owned channels.
The Transition Plan for
You don't go cold turkey. Here's how the shift from Angi to owned channels works.
Days 1-30: Launch
Set up Google Ads and Local Services Ads. Keep Angi running at current spend. Start building your Google Business Profile and review pipeline. Leads start flowing from owned channels within the first week.
Days 31-60: Scale
Owned channels are producing. Reduce Angi spend by 50%. Shift that budget into Google Ads and SEO. Optimize campaigns based on first month's data. Most contractors match their Angi lead volume by day 45.
Days 61-90: Dominate
Cancel Angi. Full budget on owned channels. SEO momentum building. Reviews growing. Your phone rings with leads that called you, not you and 3 competitors. You own everything.
Projections based on industry data from 2024-2026. Actual results depend on market, competition, and execution. Report generated by Watson & Co. Marketing.