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Marketing Insights for Home Service Companies

Strategies, tactics, and straight talk on getting your home service company booked solid.

Landscaping crew installing sod at residential property on a sunny morning

How Much Does Landscaping Marketing Cost in 2026?

Landscaping marketing costs $1,500 to $5,000 per month. See the full breakdown by channel, company size, seasonal budget shifts, and ROI benchmarks.

 Licensed electrician testing wiring connections inside residential electrical panel

Electrical Contractor SEO: How to Rank on Google

Electrical contractor SEO gets your business ranking on Google for panel upgrades, rewires, EV chargers, and emergency calls. Step-by-step playbook inside.

 Business owner reviewing financial reports and lead costs at office desk

Why Angi and Thumbtack Leads Keep Getting Worse

Angi and Thumbtack shared leads convert at 6-10%. Owned channels hit 18-24%. See the real cost comparison and how to transition off lead platforms.

 HVAC technician inspecting residential air conditioning unit on concrete pad

AC Tune-Up Marketing That Books Out Your Calendar

AC tune-up marketing fills your spring calendar before summer demand hits. Get the campaigns, pricing, and ad tactics that book HVAC maintenance calls.

 Landscaping crew installing sod and edging at residential property on a sunny day

How to Get Landscaping Leads in 2026

Landscaping leads cost $30 on average. Rank the best lead sources, convert cleanups into recurring contracts, and fill your crew's schedule through fall.

 Commercial plumber working on copper pipe installation in utility room

How Much Does Plumbing Marketing Cost in 2026?

Plumbing marketing costs $2,000 to $8,000 per month. See the channel breakdown, CPL benchmarks, close rates, and ROI math to budget your spend correctly.

 Plumber inspecting outdoor hose bib connection on residential home exterior in spring

Spring Plumbing Marketing: Campaigns to Run Now

Spring plumbing campaigns that generate calls for sump pumps, water heaters, and outdoor faucets. Timing, budgets, and keywords to book your crew.

 Business owner comparing options on laptop while reviewing marketing proposals and budget spreadsheets

DIY vs. Agency Marketing: A Contractor's Guide

Should you DIY your marketing or hire an agency? This contractor's comparison covers costs, time, results, and when each option actually makes sense.

 Person holding smartphone receiving incoming call from service company

Speed to Lead: Why 5 Minutes Costs You Jobs

78% of customers hire the first contractor who responds. Set up instant lead response for your home service company and stop losing jobs to competitors.

 Professional roofing crew working on residential roof replacement with tools and materials visible

Best Advertising for Roofing Companies in 2026

The best advertising channels for roofing companies ranked by ROI. LSAs, Google Ads, SEO, Facebook, direct mail, and yard signs with real CPL benchmarks.