Marketing Insights for Home Service Companies
Strategies, tactics, and straight talk on getting your home service company booked solid.
Schema Markup for Contractors: Get Rich Results on Google
Add schema markup to your contractor site and win rich results: star ratings, FAQ snippets, and higher click-through rates on Google search results.
SEO vs Google Ads for Home Services: Where to Spend First
SEO vs Google Ads for contractors: when PPC makes sense, when SEO wins, a 24-month cost per lead model, and how running both books more jobs for less.
Local Pack Ranking Factors for Home Services
What determines your Google Map Pack ranking as a contractor. Relevance, distance, and prominence factors you can control, with specific GBP fixes.
Content Marketing for Contractors: Blog Posts That Book Jobs
Content marketing guide for HVAC, plumbing, and electrical companies. How blog posts, service guides, and FAQ pages generate organic leads and lower ad costs.
Negative Keywords for Contractors: Stop Wasting Ad Budget
Negative keyword lists for HVAC, plumbing, and electrical Google Ads. Stop paying for DIY searches, job seekers, and wrong-service clicks.
Fall Marketing for Home Services: What to Promote
Fall marketing playbook for HVAC, plumbing, and electrical contractors. Month-by-month promotions, seasonal ad campaigns, and maintenance agreement strategies.
How to Build a 5-Star Google Review System for Contractors
A step-by-step review system contractors can run themselves: timing, text vs. email, monthly targets by crew size, and which tools are worth paying for.
Google Ads Conversion Tracking for Home Services [Setup]
Step-by-step Google Ads conversion tracking setup for contractors. Track phone calls, form fills, and booked jobs back to every keyword and ad.
Best CRM for Home Service Companies [2026 Comparison]
CRM comparison for HVAC, plumbing, and electrical companies. GoHighLevel vs ServiceTitan vs Housecall Pro vs Jobber, with pricing and features.
Retargeting Ads for Contractors: Win Back Lost Visitors
Retargeting ad setup for HVAC, plumbing, and electrical companies. How to bring back website visitors who left without calling, on Facebook and Google.