Marketing Insights for Home Service Companies
Strategies, tactics, and straight talk on getting your home service company booked solid.
140+ Plumbing Keywords for SEO: Sorted by Intent
Complete plumbing keyword list organized by service type, intent, and local modifiers. Includes monthly search volumes and which pages to target each keyword.
Google Ads Budget for Contractors: How Much to Spend
Google Ads budget guide for HVAC, plumbing, and electrical companies. Monthly spend by trade, CPC ranges, and how to calculate your break-even point.
Call Tracking for Home Services: Know Which Ads Work
Call tracking setup for HVAC, plumbing, and electrical companies. How to tie every phone call to the ad, keyword, or page that generated it.
How to Respond to Negative Reviews [Contractor Templates]
Response templates for 1-star reviews on Google, Yelp, and Facebook. How contractors should handle bad reviews to protect rankings and win back trust.
Google Ads Landing Pages for Contractors: What Converts
Landing page checklist for contractor Google Ads campaigns. Phone placement, form length, trust signals, and page speed fixes that lower CPL.
How to Hire a Home Services Marketing Agency [2026 Guide]
How to vet, hire, and hold accountable a marketing agency for your HVAC, plumbing, or electrical company. Red flags, contract terms, and questions to ask.
Marketing Automation for Home Services: Stop Losing Leads
Marketing automation for HVAC, plumbing, and electrical companies. Automated follow-ups, review requests, and reactivation campaigns that book more jobs.
9 Best Home Services Marketing Agencies: Pricing Inside
We compared the best home services marketing agencies on pricing, exclusivity, and named client results, so you can hire one that books you more jobs.
Contractor Website Conversion Rate: Why Visitors Don't Call
Average contractor website conversion rate is 3% to 5%. Here's why 95% of your visitors leave and the specific fixes that turn more traffic into calls.
Google LSA Dashboard Shutdown: What Contractors Need to Know
Google is retiring the LSA dashboard in August 2026, moving all pay-per-lead campaigns into Google Ads. What contractors need to do now.